Custom Content Marketing -- Got Data? Let's Talk.

Fact: Custom content outsells "same to all" messaging.

Fact: Many businesses have under used customer data.

Fact: Magjak's Custom Content Marketing services let you leverage that data to create custom content targeting your best customers and selling deeper to existing ones.

Custom what?
Whether it’s called custom content, variable data or one-to-one marketing, independent studies consistently show that messages which contain content (offers, images, text, even entire layouts) that are customized to individual customers and prospects (based on transaction history for instance) can significantly increases response rates and revenue over one-to-all messages.

Sounds hard. Sounds complex. Sounds costly. You'll be surprised.

Now you can leverage under used data to speak to each person with a message that’s specifically relevant to him or her. Magjak lets you treat customers like the unique individuals they are by:

• Creating and testing unique offers to individuals based on past purchase history, demographics or both
• Inserting graphics and text, even changing entire layouts, to appeal to each recipient
• Developing entirely new custom messaging based on the depth of your customer data

For Example | If your name is Jim Andrews and you were planning a golf trip, which direct mail piece would you be likely to pick up, read and act upon?

A generic mailer with same-to-all messages...?	OR	...a more relevant brochure pertaining to only you - Jim Andrews?
	OR
... and if your name is Sarah and were planning a hiking vacation?

Call us today at 914-939-8800 to learn more or for a free consultation and sample pack.