Topics: Cross-media Campaign, Data Analytics, Data Segmentation, Data Cleansing, Direct Marketing, Email Marketing, Personal Micro Sites
Publication: DM News
Date: February 1, 2010

The Direct Marketing Association hires Magjak to help increase tradeshow attendance. It enlisted printing company Magjak to help it individually target potential attendees with a cross-media campaign. For the full story in DM News, see: Creative solutions from Hargray, DMA and College America.

Cross-media campaign, Magjak Company News, data analytics, data segmentation, personal micro sites cross-media marketing, data analytics, data cleansing, data segmentation

Topics: Personalized Marketing, Direct Mail
Publication: The New York Times
Date: January 25, 2010

Colleges are using direct mail to increase applicant pools.

RICHMOND, Va. — Over the last few years, the tiny College of Saint Rose in Albany has seen applications increase at least 25 percent annually, minority admissions rise and its standing in the U.S. News and World Report rankings climb more than 20 rungs.

Its secret? Lifting a page from the marketing playbook of credit card companies. Read more…

Data, Direct Marketing direct marketing examples, proof that direct marketing works

Topics: 1:1 Marketing, 1:1 campaign, Personalized Marketing
Publication: Printing News
Date: January 10, 2010

Printing News, took a closer look “under the hood” at the mechanics that Magjak implemented for the successful 1:1 marketing campaign for Club ABC Tours. For the full story, see: Magjak’s ABC Tours Campaign: Digging Deeper for Best Practices

Cross-media campaign, Data, Magjak Company News, Web-to-Print 1:1 marketing, 1:1 marketing campaign

Topics: Variable data direct mail campaign, One-to-one marketing services, Variable data print (VDP)
Publication: Target Marketing
Date: November 2009

Target Marketing, an authoritative source for strategies and solutions for profitable direct marketing, published a case study highlighting Magjak’s solution for Club ABC Tours. Objective: Acquire new members and generate bookings among current customers. For the full story, see: Nuts & Bolts - Case Study : Club ABC Tours Finds ROI in VDP.

Direct Marketing, Magjak Company News, One-to-One Direct Marketing/Variable Data direct mail campaign, one-to-one marketing services, variable data, VDP

Topics: Direct mail trends, Targeted Marketing
Publication: Target Marketing
Date: January 27, 2010

An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.

Biegel, managing director of the Winterberry Group, a New York City-based advertising and marketing strategic consulting firm, outlined the following 10 trends he suggests marketers and marketing suppliers stay on top of this year: Read more…

Direct Marketing, Web-to-Print direct marketing trends, targeted marketing